Creative Strategist / Copywriter

You will be working in United Playgrounds' new social hub, where livewall, DNZ, and Fitzroy combine their social expertise. We create social content for clients like Albert Heijn, Kruidvat, and 9292, sharp and always right on time. Beyond that, you’ll collaborate on larger creative projects for our clients, ranging from employer branding to non-social campaigns. Right now, we’re looking for a Creative Strategist who can both generate big ideas and write the copy to back them up.

• You conceptualize scalable content ideas and write the copy that makes them stick—from the hook to the caption.

• You translate brand strategies and client briefs into a clear content direction and tone of voice that resonates across TikTok, Instagram, and YouTube.

• You contribute to non-social initiatives, such as employer branding campaigns.

• You brief our Social Creators and provide creative direction, without having to film or edit yourself.

• You help build pitch decks and present your ideas directly to clients.

• You leverage AI tools to land on sharp ideas faster.

• You have a few years of agency experience in content, creation, or strategy and are ready for a role that merges these disciplines.

• You understand brand goals and target audiences, and you craft ideas that deliver results.

• You write punchy, concise copy (headlines, hooks, captions) and you instinctively know when a sentence is too long.

• You pitch ideas in a way that gets clients genuinely excited.

• You enjoy building something from the ground up.

Social is culture. People share content when they see themselves in it, which only happens when it feels authentic. That is always our starting point.

For instance, we created #AppieStrijders for Albert Heijn: store-floor humor that every employee instantly related to. For 9292, we made public transit fun again on TikTok. And for Kruidvat, we won an award for our #vriendenteam campaign designed to recruit new colleagues.

• A real voice: Your ideas help shape how our clients present themselves on social media and beyond.

• A ground-floor opportunity: The hub is still evolving, giving you space to help build it.

• Work to be proud of: Alongside projects for global names like the NBA, Sony Music, and McDonald's.

• A great location: An office in the heart of Tilburg, right across from the central station. You will also spend time in Amsterdam, and all other UP offices are open to you.

• Competitive compensation: Salary starting from €3,500 based on experience, plus an a.s.r. pension plan and 25 vacation days.

Enthusiastic? Is your notes app overflowing with half-baked ideas and killer copy hooks? We’d love to meet you.

Send us your CV, a brief cover letter, and a piece of creative work or copy you’re proud of. Be sure to let us know in a few sentences how you came across this job opening.