The concept
Let young people apply for a job together with a friend, instead of alone. That shift produced 12,568 applicants, a 15% rise in filled vacancies, and a campaign that reached 3.3 million people. The jury recognized what the SAN Accent jury saw earlier: human behavior beats corporate process.
Tim, Creative Director at livewall, and Jelle, Creative at livewall, built it all, from the duo shirts and photobooths to a no-CV application process running entirely through WhatsApp.
