livewall

So good to be back.

Toby van Kerckhoven, Accountmanager at livewall

Toby is back at livewall after two years away, and the place works completely differently now. Designers build their own animations these days, and new ideas turn into working prototypes in no time. He talks about what he's noticed, and why he thinks that speed isn't even the interesting part.

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Same building, different world

I was away from livewall for two years. When I came back I figured, I'll just pick up where I left off. Yeah, that didn't quite happen. Not because the people changed, they're still the same, and the ambition hasn't shifted either. But the way things get built around here, I genuinely don't recognise it anymore. I watch a designer build an animation herself now, no developer involved at all, something that used to take a quarter is done in a few weeks. The gap between an idea and a working product is almost gone.

A lot of people assume working with AI means doing less. You switch on a tool and it does the work for you. But that's not really how it goes, from what I've seen. People end up spending more time on what they're actually good at. The tools take the boring stuff off your plate, and suddenly there's room to think, to design. The designer who can now build things herself is standing closer to her own work than she ever has.

What strikes me most, honestly, is the mood. People show me five versions instead of one. Throw a new idea on the table over lunch, just because. Try something out simply because it takes a few hours now instead of a few weeks. Nobody waits for a go anymore, people just build it and show you. That energy was already there two years ago too, it just never had anywhere to land right away. Now it does.

The distance between an idea and a working thing has basically disappeared.

Playing creates memory. Memory drives growth.

And that's what it comes down to, for clients too. An idea that actually got to be played with, you can feel that in the end result. Not the idea that came out of the process fastest, but the one that got messed around with the longest. That's where the kind of work comes from that a client still remembers years later.

Two years away, and I come back to a completely different craft. Good moment to get back to playing.

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