For Watson Next 2026, the Kruidvat and Trekpleister supplier day, 600 suppliers from across the Benelux came to the Handelsbeurs in Antwerp. There, they looked back together on what they had achieved and ahead to the plans for the coming years. During the day, the suppliers also headed into the city for an AR tour we created together with WOP Events. We built the AR.
The tour was there to get the suppliers outside for a while, with the theme of the day in the back of their minds: the six core values of A.S. Watson. Two routes through Antwerp had been mapped out for it.
Our AR turned those routes into a hunt. Along the way, A.S. Watson logos were hidden that you could only find through augmented reality. Once you found one, you opened it and a core value appeared, with an explanation of the spot you were standing in and why it fitted that value.
Solo or in a group, that was up to you. The goal was to find all six. If you did, you earned a selfie with the six core values around you. Back in the main hall, those selfies came up on screen, so everyone could see who had found them all.
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