The concept
Applying for a job alone can feel intimidating. So we let young people apply together with a friend instead. That single shift, solliciteren met je bestie, led to an 83% increase in applications. The jury saw what we saw: human behavior beats corporate process.
Tim, Creative Director at livewall, and the team turned that insight into a new careers page, a TikTok strategy that reached 3.3 million people, and a photobooth tour through Kruidvat stores.
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