The concept
The platform brings founder Kimberly Mutzers' fitness movement together into one app, built around workouts, meal plans, and daily connection. Challenges, rewards, livestreams and Q&As turned it from a fitness tool into a support group as much as a workout plan. Membership has grown 100% since launch. The jury called it a convincing winner, built around a clear need with room to grow further.
Our team designed the platform to fit a mother's daily life, from the app itself to the community mechanics that keep people coming back.
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