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Most social campaigns broadcast. Yours should participate.
The algorithm problem is structural. Platforms deprioritise content people scroll past and reward what they actually interact with: saves, shares, replies, completions. A campaign designed for broadcasting performs like broadcasting.
livewall's social campaigns sit within our broader engagement services, where we start with the mechanic, not the creative. What does someone actually do here? Why would they do it? How does doing it spread the campaign further? When those questions are answered, the creative follows with purpose, and the campaign earns attention rather than buys it.
