Sustainability rewards platform turning shopping into tree planting

What if saving for green became as natural as grocery shopping?

That question formed the starting point for Lefboom. The idea was to connect greening initiatives to a behaviour people already repeat every day, without adding extra steps or complexity. Saving for trees should feel like part of the regular shopping routine, not a separate action.

El reto was not only technical, but also conceptual: translating this idea into a digital platform that is clear to use and ready to grow.

The platform makes saving for trees part of the shopping flow. After completing their groceries, users scan their receipt. Based on the purchase amount, they earn points.

These points can be used to plant a personal tree or to contribute to a local green project, such as adding trees in the neighbourhood. The app shows progress and clearly indicates where each contribution ends up.

The interface is simple and structured. interacción is built around small, clear actions: scanning, saving and choosing where to contribute. Gamification supports the flow without taking over the experience.

The platform was developed from the ground up, covering UX and UI design as well as technical realisation.

Working closely with Lefboom, user insights were translated into clear interacción steps and a consistent visual structure. The technical architecture was designed as a stable foundation that allows expansion, making it possible to add new partners, stores and cities without rebuilding the platform.

Design, interacción and technology were treated as one system from the start. This ensures the platform functions reliably in a pilot setup and is prepared for further growth.